Available Online

Customer Journey | Gold

Silver package + Tools, Systems + 1 h business consulting.

  • 4 hours
  • 400 Schweizer Franken
  • Route de la Maladière

Service Description

Customer Experience Management brings real business results through optimizing customer interactions in order to maximize the customer lifetime value. A competitive advantage no longer comes from superior products or services only, it comes from personalized experiences: Customers want to get what they want, where they want and when they want with a smile. Many businesses are struggling with this change ripping through the business world, because of old industrial-age mindsets. The first step to managing your customer experiences is to understand your customer at a deeper level. This course allows you to create a systematic and profound analysis of your customers, their expectations, and psychological needs so you can boost revenue, decrease costs, and improve customer service. Learning outcomes: • Learn how to create exceptional customer experiences • Learn how to provide a 360° Customer Experience • Learn phases of a Customer Journey • Learn how to create your Customer Personas • Learn how to map individual Customer Journeys • Learn how to map your customer’s emotional journey • Learn how to identify and strategize around your customer’s pain/gain points • Learn strategies to optimize your Customer Journey/Experience • Learn effective ways of gathering data

Contact Details

  • Route de la Maladière 21, Chavannes-près-Renens, Switzerland

    yannick.bouyidou@by-excellence.com