Having trouble creating loyal customers?

BY Excellence
Welcome to the new era of business success, where putting people first is the key to growing your business!

Marketing is the price you pay for being unmemorable

The fast acceleration in digital transformation created a more competitive business landscape, with easy access to information, substitute products, and newly defined customer expectations. Qualitative products and operational excellence are no longer differentiators in the eyes of consumers, leading to a need for customer-centric cultures to drive long-term sustainable growth.
Values
Collaboration
Excellence
Ambition
We recognize that collaboration is key to achieving extraordinary results. By working together, sharing ideas, and leveraging diverse perspectives, we can develop innovative solutions that drive business success.
Excellence is more than a goal; it's a continuous journey. We are dedicated to delivering the highest standards in everything we do, from the quality of our services to the outcomes we achieve for our clients.
Ambition fuels our passion and drives us to achieve more. We are constantly pushing the boundaries, seeking new opportunities, and striving to be leaders in our field.
Human-Centric
At the heart of our approach is a commitment to being people-centric. We believe that the success of any business is built on the satisfaction and engagement of both its customers and employees.
Timeline
2009
2020
2021
2022
2023
The beginning of a ten-year career at the Ritz-Carlton hotel company
Start of a decade-long career at The Ritz-Carlton Hotel Company, marked by successful enhancements in customer retention, employee engagement, and financial growth across four continents.
Business Mentor
Business Mentor at Mass Challenge, an international start-up accelerator based in CH

Business Mentor at Incub&Co, a Swiss start-up incubator founded in partnership with Business School Lausanne

Partnership with BeCustomerSmart - Smart technology to increase customer engagement and loyalty.
Entered the top 10 most innovative startups
Ranked Top-10 most innovative customer experience startup by
eu-startup.com, an initiative launched by the European Commission
Creation of BY Excellence
Arrival to Lausanne & start of my MBA in Entrepreneurship & Business Transformation at the Business School Lausanne
Partnership with various Hospitality & Business schools
Creating and delivering courses on Luxury, Customer Experience & Loyalty, and Entrepreneurship, equipping students with invaluable insights into real-world business dynamics, and fostering entrepreneurial thinking.
Facts
Improved customer experience
Lower customer acquisition costs
Improved financial performance
Innovation and business growth
Focus on exceptional customer experiences leads to higher satisfaction and loyalty.

Loyal customers make repeat purchases, become brand advocates, and drive long-term revenue growth.
Loyal customers who advocate for the brand through word-of-mouth marketing can help lower customer acquisition costs
Increased loyalty, retention, and referrals boost financial performance.

Higher revenues and reduced costs from churn and acquisition strengthen bottom-line results.
Understanding customer preferences and pain points provides insights for innovation.

Customer feedback drives the development of products/services tailored to their needs, increasing success rates.
92%
55%
60%
5
times more expensive
BY Excellence NPS Score.
Customer-centric businesses achieve a 55% higher rate of customer retention (Oracle).
Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
Acquiring a new customer can cost 5 times more than retaining an existing customer (Invesp, 2019).
Successfully implemented projects
Customers are satisfied and share their feedback
Fabrice Leone
Yannick is a true professional when it comes to motivational speaking. I was also impressed by his ability to adapt to his audience and customer requirements. His impressive career in luxury customer service and customer engagement is brilliantly reflected in his inspiring speeches and trainings. The whole team was very happy to take advantage of Yannick's advice and coaching.
Deputy Head of Global Assest at Lombard Odier
Shanna Maietti
Yannick’s expertise, infectious enthusiasm and determination to push everyone to reach their full potential make him an invaluable mentor in the field of business development and customer loyalty. Yannick doesn't just teach, he inspires and guides his clients with passion and professionalism, helping them to succeed and excel in their projects.
Company Founder
Rushandri
Thank you so much for making each class an enjoyable and enriching experience. I really enjoyed your classes and shall remember your valuable feedback. your enthusiasm while teaching was surely what made each learning bit fun.
Student